I looked at about 5 book trailers on You Tube. They were for the following titles:
Glass Castle
Room
Destiny of the Republic
Hole in My Life
Art of Fielding
Some of them were very good and others looked so amateur that I really was not sure they were the official book trailer. The good ones I felt, at least for me, really worked. They made me want to read the title and left me with a good amount of curiosity about the title. It helped that I am a very visual person.
I think they would be helpful in a limited way for readers advisory. It could be a start for someone to maybe get an idea of something to read by looking at the trailer.
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